In poetic style, this young lady articulates what many women have been experiencing over the years. As you grow up, you learn from your mother, you follow her lead. Many personality and character traits unknowingly become part of your personality. One major character flaw that women have is personal appearance. The way you are supposed to look, how you are supposed to eat, and what you are supposed to eat. To what or whom can we attribute this to? Now, a lot of this has to be credited to where you come from, and how you were brought up. The culture in which you grew up in has different societal pressures on your body. Over the past several decades, the slender woman has prevailed over the average size woman. The hard work that a woman goes through on a daily basis isn’t proof enough of their worth. Whether it be a 9 to 5 job, or the very admiring housewife, that isn’t good enough anymore. At least for many men. The societal pressure that surrounds men and women nowadays pushes women to want to become more like the women in magazines so their husbands don’t lust over them. What you eat marks your worth over what you do or who you are. Women need to realize that this is not the way to be heard. If you want more value in society and in your homes, you need to take a stance, not only for yourself, but for the children that surround you at the table everyday. You are teaching your daughters what they shouldn’t be, and your teaching your sons what they should be looking for in a woman. It starts with women everywhere, everyday.
Christopher Hunt, Ogilvy & Mather’s campaign creator in Dubai, created these visually striking ads for UN Women. Google is the largest search engine, so large it is its own verb. Being a powerful word-predictor search engine, it is only obvious that it will have an equally powerful effect when used for an ad. The campaign depicts how gender inequality is a problem across the world. This campaign shows popular opinions when typing in a regular search. It sheds light on the fact that many cultures across the world share a very similar opinion of women. I find it striking that results for various countries were different but in retrospect, very similar. Word predictions began with, ” Women should,” ” Women cannot,” ” Women shouldn’t,” and “Women need to.” As you can imagine, the search did not end on a positive note. Every single one belittle the validity of women’s worth and their contribution to society.
What an inspiring young lady. As I watched the video, I couldn’t help but to tear up a bit. Malala is an example of what women should be, but are too scared or even comfortable to be. Scared because they might feel an oppression from their culture, to not speak up and to stay in the shadows. Comfortable because many women around the world have grown up in a privileged environment where you don’t have to fight for your rights. Malala may have grown up scared, but at her young age, she decided to stand up for not only her rights, her friends rights, women across the world rights, but for the man who stood behind the gun that pointed towards her. I wish we could see more women like Malala, women that actually believe all the positive, reinforcing quotes that are said about women. Women that don’t diminish their value and are willing to take action. Women like Malala are women that don’t take measures for glory, they take measures for change.
The video above is a quick preview to the actual video that is about 45 minutes long.
“Killing us Softly” is a video I had previously seen before. Watching it for a second time, I picked up on certain things I had forgotten, and things I didn’t catch the first time. it is a powerful message, and a message I agree 100% with. This video condenses society’s view on women in the media. I think it is fair is we include women when I say society. This has been an ongoing situation for years now. You can see in the video that certain ads date back to the 50’s.
As an advertising major, I have to be aware of how the public views certain things, how certain people want you to view things, and what reality truly is. We are bombarded with thousands of advertisements in a week, and millions in a year. We have learned to recognize certain companies by a color, shape, or tune. Advertisers think about who and what they are going to affect with their campaign, but they don’t stop to realize how profound the effects that advertisements have.
It has been easy to categorize gender and race. A certain color mean this, and a particular gender means that. Like always, women have suffered the backlash through out many, many years now. We have slowly evolved into sexual objects that are devalued through the media. You have to look, dress, and act a certain way to be socially accepted into what society has said is the norm. What is worrisome is that young girls at vulnerable ages are surrounded by these ads and they are being lead to believe this is true. Many young girls are growing up with eating disorders, and low self-esteem. I was once a victim of such societal pressure. I thought I wasn’t cool enough because I wasn’t thin enough, I wasn’t wearing the clothes the girls on the magazine were, and I didn’t fit the mold of “cool”. I held myself back from enjoying many things, and from being myself around other people. Later, you grow up to realize that those views you have at an age where you are being pulled from all directions and are trying to fit in, aren’t either as crucial or simply not true. Once you realize them, it is too late to take those years back. On the other hand, you have girls that never realize the reality of things, and are still under society’s pressure to fit in.
Women that diminish their value and appear in these print ads and commercials don’t realize how much they affect the view that is placed on women in our society and societies across the world. They are ok with being sexualized and appearing as objects .
I find more and more everyday that women make it “ok” for society to uphold us in this standard. As if it wasn’t bad enough to be sexualized by men, it is even worse for women themselves to diminish their standards and go ahead and jump on the bandwagon.
In a nutshell, the commercial began with a young girl that is mixed running up to her mom who is white, asking her a question, and then running to her dad that is black. It was a simple, and in my opinion, very sweet commercial. Cheerios received a lot of backlash during the summer when this commercial aired. It was on the Yahoo! trending topics, and even on CNN. Controversial because, “how dare Cheerios put out a commercial that depicts such a common American family in the year 2013?”
That same commercial was shown to a group of young children, all different races and ages. When asked if they noticed anything different about the commercial, they unanimously said, “no” or “no, its just a Cheerios commercial.” Innocently shrugging it off, like all other viewers should have. The interviewer later proceeded to tell them that a lot of people thought that it was wrong that the family was mixed, mom being white and dad being black. Like myself, these young kids couldn’t believe that this was even an issue. One of them innocently said “I thought Martin Luther King took care of that?” After several more questions, and their disbelieved expressions towards the issue, we learn that this issue is among adults.
I personally thought that young children were obviously going to have an innocent opinion of the matter. They haven’t reached an age that has allowed them to experience prejudice or discrimination. Children, especially young children, haven’t been contaminated by society and its opinions. They will act and treat only to what they feel. If the person is nice or if a person is mean. A lot of these opinions about other races and cultures are generational, they are learned through parents and other family members. If someone hasn’t personally had a bad experience with another race, but constantly hears their parents or grandparents speak wrongly of them, then that is the image they naturally have of that certain group. Children learn what they see and hear.
Julie Chen has recently revealed that some years ago she had to undergo plastic surgery. The reason that she went under the knife was because her heritable features weren’t up to par with the current network, or any network for that matter. Her Asian features, pulled back eyes, heavy eyelids, and wide nose, weren’t relatable with the Ohio community she was longing to broadcast to. She decided she would never work for them again, and got herself an agent. To her surprise, the agent told her the same thing. She needed to “Americanize” herself basically. Plastic surgery became the only option that would give her, her dream job. After many talks with her family, she realized that strict Asian values would deem her to be unworthy among her extended family. Either way she was at a loss. With the approval of her parents, she flew to California to undergo plastic surgery. Now, she is a well known personality in the news as well as TV overall.
“Media acts as a mirror to understand ourselves in relation to others.”
As a society we have had continued efforts to overcome racial divergence within our country, and around the world. Ethnic minorities are the central focus when displaying them in the crime features of our newspapers and evening news. Minorities are portrayed as the bad guys of our society. We all know that the media likes to concentrate on a case when the perpetrator is of a different racial decent other than white. As a result, a negative depiction of minorities is formed, creating prejudice within our society. Those same beliefs can too, travel around the world.
What exactly would the media be without racial depictions? It is known that profiling isn’t a new concept, it is historical, dating back hundred of years ago. They are recognizable symbols to elaborate a quick assessment about an individual, and therefore, a group. We use them rapidly to describe someone, as well as to group them in a certain attitude. In other words, stereotypes are recognizable characters, whether positive or negative, physical or attitudinal.
Unknowingly, we compare ourselves to other ethnicities, and/or ideals of them. Meanwhile, reality might be completely different. Over the years, we have chosen to stick to the precedent without discerning the fact that these ideas have evolved.
TV is a pervasive force in the perception of stereotypes. Media perpetuates certain ideals that we constantly compare ourselves to. What you see in the media isn’t always an objective reality. I believe as a whole, we need to learn to materialize the difference of what is real and what is being used for mere advertising, or simply a good story. The ideologies projected by the media serve to shape social groups and designate certain social characteristics and roles.
In conclusion, media sells a “reality” in efforts to give meaning and form to a character or attitude.