Women should..

Christopher Hunt, Ogilvy & Mather’s campaign creator in Dubai, created these visually striking ads for UN Women. Google is the largest search engine, so large it is its own verb. Being a powerful word-predictor search engine, it is only obvious that it will have an equally powerful effect when used for an ad. The campaign depicts how gender inequality is a problem across the world. This campaign shows popular opinions when typing in a regular search. It sheds light on the fact that many cultures across the world share a very similar opinion of women. I find it striking that results for various countries were different but in retrospect, very similar. Word predictions began with, ” Women should,” ” Women cannot,” ” Women shouldn’t,” and “Women need to.” As you can imagine, the search did not end on a positive note. Every single one belittle the validity of women’s worth and their contribution to society.

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