The video above is a quick preview to the actual video that is about 45 minutes long.

“Killing us Softly” is a video I had previously seen before. Watching it for a second time, I picked up on certain things I had forgotten, and things I didn’t catch the first time. it is a powerful message, and a message I agree 100% with. This video condenses society’s view on women in the media. I think it is fair is we include women when I say society. This has been an ongoing situation for years now. You can see in the video that certain ads date back to the 50’s.

As an advertising major, I have to be aware of how the public views certain things, how certain people want you to view things, and what reality truly is. We are bombarded with thousands of advertisements in a week, and millions in a year. We have learned to recognize certain companies by a color, shape, or tune. Advertisers think about who and what they are going to affect with their campaign, but they don’t stop to realize how profound the effects that advertisements have.
It has been easy to categorize gender and race. A certain color mean this, and a particular gender means that. Like always, women have suffered the backlash through out many, many years now. We have slowly evolved into sexual objects that are devalued through the media. You have to look, dress, and act a certain way to be socially accepted into what society has said is the norm. What is worrisome is that young girls at vulnerable ages are surrounded by these ads and they are being lead to believe this is true. Many young girls are growing up with eating disorders, and low self-esteem. I was once a victim of such societal pressure. I thought I wasn’t cool enough because I wasn’t thin enough, I wasn’t wearing the clothes the girls on the magazine were, and I didn’t fit the mold of “cool”. I held myself back from enjoying many things, and from being myself around other people. Later, you grow up to realize that those views you have at an age where you are being pulled from all directions and are trying to fit in, aren’t either as crucial or simply not true. Once you realize them, it is too late to take those years back. On the other hand, you have girls that never realize the reality of things, and are still under society’s pressure to fit in.

Women that diminish their value and appear in these print ads and commercials don’t realize how much they affect the view that is placed on women in our society and societies across the world. They are ok with being sexualized and appearing as objects .

I find more and more everyday that women make it “ok” for society to uphold us in this standard. As if it wasn’t bad enough to be sexualized by men, it is even worse for women themselves to diminish their standards and go ahead and jump on the bandwagon.

This video makes me so mad. Aly describes the experience she had while she was walking home. There was a group of men that she encountered on the way to her apartment, and she could hear what they were saying as she was walking by. Things such as, “I know what I would do to her,” and how they wanted to rape her. She went on to make a video and post it on her site, describing her unfortunate experience. The feedback she received was what makes me really mad. Without knowing her, people automatically assume that because she is a woman, she was dressing provocatively and that is why she “invited” this experience upon herself. Another comment she received was, “its because you party too much,” why in the world would you deserve to get raped because you go out and have a good time (obviously not drinking to the point of blacking out), or you wear a dress. Women are allowed to wear whatever they want just like men, they are allowed to go out and have a few drinks just like men. Nothing justifies a woman being raped, nothing. The fact that people would think that women bring that upon themselves is such crap. Men are the ones that decided to commit the act, and yet, men are still the superior gender. The stigma that men are superior than women is just that, a stigma.

Unfortunately, I am sure that many women can relate to the video. I know that I can. Like I have previously said, I am Mexican. When I was younger, I would hate going to the Mexican market with my parents because men would stare at all times. Sometimes, you could hear their comments, other times you didn’t have to, their stare would be so hard that it was uncomfortable. I always expressed how much I hated going and would opt to stay in the car. My brother would always say that I was overreacting and that I wasn’t THAT pretty to be acting like I was ALL that. He had never experienced such discomfort, or those stares because he was a male. He also. He also didn’t understand that most of these men were here in the states working to send money to their families back home. They were alone, and just like all men, they had a need.

Women are unfortunately looked at as objects of desire. We are “helpless”, therefore, men can do whatever they want with us.

 

Opening argument about Robin Thicke’s controversial new video was: “Is this a parody?” First of, I can’t begin to think why this would be the question imposed. As a woman, my first logical reaction was, “ARE YOU KIDDING?!” What kind of woman does it take to compromise their imagine to this very obvious shrine of sexualization. OK, maybe I am being way too dramatic here, but it comes with the package. Whether or not Mr. Thicke is out of the music game, his attempt to come back into mainstream music was, unfortunately, a success. Successful because not only is it a big hit on the charts, but because women all over are agreeing to his song by singing along. Yes, you can say its a “catchy tune” but do women nowadays really stop and listen to what they are singing along to? It is not only Robin Thicke doing this, it is the majority of the music industry, and guess what? It is composed of mainly males.

What I was trying to understand is, why do women make it ok? Women in the entertainment industry have a big responsibility. They are being looked up to by thousands, even millions of girls around the world. To my understanding, most women in the industry play along with this sexualized image to make money. They are sending a message out to their audience, young or mature, saying that it is completely ok to be womanized and sexualized. Do they agree with it? Maybe not. Do most of them do anything about it? The majority doesn’t, they are reaping the benefits, but not realizing how damaging it can be for young audiences. Women’s self value and worth, in my opinion, is diminishing, more and more because of videos like this, and most importantly because women allow it.

Thicke took a big risk with his controversial video. I am sure he realized that backlash would be included with it. You see, with today’s society, backlash is what makes you the topic of discussion. If it’s controversial, it sells. If you are still talking about it two weeks after, then that publicists deserves a raise. I’m sure he’ll enjoy his fifteen minutes of fame.

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