In poetic style, this young lady articulates what many women have been experiencing over the years. As you grow up, you learn from your mother, you follow her lead. Many personality and character traits unknowingly become part of your personality. One major character flaw that women have is personal appearance. The way you are supposed to look, how you are supposed to eat, and what you are supposed to eat. To what or whom can we attribute this to? Now, a lot of this has to be credited to where you come from, and how you were brought up. The culture in which you grew up in has different societal pressures on your body. Over the past several decades, the slender woman has prevailed over the average size woman. The hard work that a woman goes through on a daily basis isn’t proof enough of their worth. Whether it be a 9 to 5 job, or the very admiring housewife, that isn’t good enough anymore. At least for many men. The societal pressure that surrounds men and women nowadays pushes women to want to become more like the women in magazines so their husbands don’t lust over them. What you eat marks your worth over what you do or who you are. Women need to realize that this is not the way to be heard. If you want more value in society and in your homes, you need to take a stance, not only for yourself, but for the children that surround you at the table everyday. You are teaching your daughters what they shouldn’t be, and your teaching your sons what they should be looking for in a woman. It starts with women everywhere, everyday.


The video above is a quick preview to the actual video that is about 45 minutes long.

“Killing us Softly” is a video I had previously seen before. Watching it for a second time, I picked up on certain things I had forgotten, and things I didn’t catch the first time. it is a powerful message, and a message I agree 100% with. This video condenses society’s view on women in the media. I think it is fair is we include women when I say society. This has been an ongoing situation for years now. You can see in the video that certain ads date back to the 50’s.

As an advertising major, I have to be aware of how the public views certain things, how certain people want you to view things, and what reality truly is. We are bombarded with thousands of advertisements in a week, and millions in a year. We have learned to recognize certain companies by a color, shape, or tune. Advertisers think about who and what they are going to affect with their campaign, but they don’t stop to realize how profound the effects that advertisements have.
It has been easy to categorize gender and race. A certain color mean this, and a particular gender means that. Like always, women have suffered the backlash through out many, many years now. We have slowly evolved into sexual objects that are devalued through the media. You have to look, dress, and act a certain way to be socially accepted into what society has said is the norm. What is worrisome is that young girls at vulnerable ages are surrounded by these ads and they are being lead to believe this is true. Many young girls are growing up with eating disorders, and low self-esteem. I was once a victim of such societal pressure. I thought I wasn’t cool enough because I wasn’t thin enough, I wasn’t wearing the clothes the girls on the magazine were, and I didn’t fit the mold of “cool”. I held myself back from enjoying many things, and from being myself around other people. Later, you grow up to realize that those views you have at an age where you are being pulled from all directions and are trying to fit in, aren’t either as crucial or simply not true. Once you realize them, it is too late to take those years back. On the other hand, you have girls that never realize the reality of things, and are still under society’s pressure to fit in.

Women that diminish their value and appear in these print ads and commercials don’t realize how much they affect the view that is placed on women in our society and societies across the world. They are ok with being sexualized and appearing as objects .

I find more and more everyday that women make it “ok” for society to uphold us in this standard. As if it wasn’t bad enough to be sexualized by men, it is even worse for women themselves to diminish their standards and go ahead and jump on the bandwagon.

“You Better Work Bitch”


Britney Spear has undoubtedly made her what, second or third comeback? Her latest video lets you know that she is back, and she still has it going on. Celebrating her new deal with Las Vegas Planet Hollywood, she debuted her new video, “Work Bitch”. Spears is portrayed as the “top bitch” in this video. The lyrics go something like, “If you want a hot body, you better work bitch,” and so on. She uses a whip slash to underline the “work” attitude. She is making these other women “work” for what she already has accomplished. There are very few men in the video. She is basically womanizing women in her video.

Society has deemed it ok for women to call other women bitch. It is now a term of endearment. I am not going to exclude myself from this category, I am guilty of using this word to refer to my fellow girl friends from time to time. Is it okay? Maybe not, but it is also not okay to refer to something stupid or lame as gay either. It is now part of the American vernacular, it is becoming more and more acceptable among women. For some it is a word of empowerment, and others are still trying to get used to being called such word; not wanting to fall under that category. I can see why, its not something that I would like my future daughter using to refer to her sister, cousin, or best friend, much the less, myself. Like I have said before, it is women’s responsibility to change this, especially women like Britney Spears that are role models and in the public eye. Certain girls have this idea that, “if Britney says its cool, then its okay for anyone to use it.”
I recently watched an interview with Britney were she said that there was a lot of footage that did not make it on the video. She thought it was too sexual, and she didn’t want to have that image, especially because she is now a mom of two. She also went on to say that unfortunately sex sells nowadays, so you have to have some content of that in videos.
The song is catchy, her body looks great, her moves aren’t so hot, but I have to hand it to her, she came out on top after her craze-dilusional two years. I will always root for women, especially if they had to struggle through something. So, good for her, I am glad that she is still doing what she loves.

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